04 · Operations

Operations

The operational decisions you make at startup — where you locate, what technology you choose, who you hire, and how you structure daily workflows — have a longer shelf life than most physicians expect. Changing your EHR eighteen months in is expensive and disruptive. A bad lease is a multi-year problem. A wrong hire in a small practice affects everything. This section covers the decisions that are hardest to reverse and where careful upfront thinking pays the largest dividends.

04.1

Location & lease


Your lease is one of the largest financial commitments you will make.

A medical office lease is not a standard commercial real estate transaction. It is a complex, long-term financial commitment with provisions that can materially affect your operating costs, flexibility, and ability to exit if your practice circumstances change. Landlords negotiate these agreements regularly. Most physicians do it once.

Space requirements

The right amount of space depends on your specialty, scheduling model, and anticipated patient volume. At minimum, plan for a waiting area, reception and check-in, the number of exam rooms your scheduling model requires, a private physician office, staff work area, supply storage, and accessible restrooms. Start conservatively — it is easier to expand than to carry overhead for unused space in your first year.

Finding the right space

Medical office buildings purpose-built for healthcare tenants typically have the infrastructure — plumbing, electrical capacity, HVAC specifications, ADA compliance — already in place, reducing build-out costs and complexity. Proximity to hospitals, referral sources, and your target patient population are meaningful factors that directly affect patient acquisition and physician satisfaction.

Understanding lease types

Full-service leases include utilities, maintenance, property taxes, and insurance in the base rent — what you see is what you pay. Triple Net (NNN) leases require the tenant to pay a proportionate share of building operating expenses in addition to base rent, making monthly costs variable and harder to budget. Understand exactly which type you are signing and model both scenarios in your financial projections before committing.

Key provisions to negotiate

  • Tenant Improvement (TI) allowance — negotiate for the landlord to fund a portion of your build-out costs; this is standard in medical leases and many physicians leave it on the table by not asking
  • Lease term and renewal options — shorter initial terms (3–5 years) with renewal options protect flexibility; avoid committing to 10-year terms before your practice is established
  • Personal guarantee — understand exactly what you are guaranteeing personally and for how long; negotiate to limit this where possible
  • HVAC provisions — medical offices have specific air exchange, temperature control, and ventilation requirements; ensure these are specified in the lease
  • ADA compliance responsibility — negotiate clearly who is responsible for bringing the space to compliance and who bears future compliance costs
  • Medical waste provisions — confirm the building permits medical tenants and has appropriate waste disposal infrastructure
  • Right of first refusal on adjacent space — valuable if you anticipate growth
  • Exit clauses — negotiate provisions for early termination in the event of disability, death, or practice closure
  • Signage rights — confirm your ability to post exterior signage and understand any restrictions

Build-out considerations

Medical build-outs are significantly more expensive than standard office renovations — plumbing for clinical sinks, specialized electrical for medical equipment, enhanced HVAC, and ADA-compliant exam room dimensions all add cost. Estimates range from $50–$200 per square foot depending on the condition of the space and the scope of work. Build-out timelines frequently slip; plan for this in your opening date projections and negotiate your lease start date accordingly.

By practice model

Insurance-based
Brick-and-mortar (all payment models): All lease guidance above applies. Prioritize finding a space in a medical office building or one with established medical tenant infrastructure to reduce build-out complexity and cost.
Direct-pay
Telehealth-primary: A physical office is not required, but a professional mailing address is — your registered agent address can serve this function. Some states require a physical practice location for certain practice types; verify your state’s requirements before operating entirely virtually. Invest in a professional video environment: adequate lighting, a clean and uncluttered background, and reliable high-speed internet.
Hybrid
Hybrid delivery: If operating brick-and-mortar with telehealth, ensure your lease permits the technology infrastructure needed — reliable high-speed internet, adequate exam room space for video-capable workstations.

04.2

Technology & EHR


The tools that run your practice — chosen carefully.

Technology decisions made at startup are difficult and expensive to undo. An EHR migration 18 months in — because the original system did not support your workflows or integrate with your billing platform — costs time, money, and staff morale. Evaluate deliberately and test thoroughly before committing.

Medkive maintains current, vetted comparisons for each technology category. Links to those resources appear throughout this section.

Electronic health record (EHR)

Your EHR is the operational center of your practice. Evaluate it on: specialty-specific template quality and workflow fit, integration with labs, imaging, and pharmacies, built-in versus third-party telehealth capability, patient portal functionality, revenue cycle management integration, mobile accessibility, reporting depth, company financial stability, and the quality of training and ongoing support.

Request a sandbox account and use it for at least two weeks before making a decision. Speak with physicians in your specialty who use the system daily — not the sales team. Never select an EHR based solely on a sales demonstration.

Practice management system

Often bundled with the EHR but sometimes separate, the practice management system handles scheduling, patient registration, insurance verification, and financial reporting. If evaluating separately from your EHR, integration quality between the two systems is the primary consideration — gaps in data flow between them create manual work and billing errors.

AI ambient documentation

AI-powered ambient documentation tools listen to patient encounters and generate clinical notes automatically, reducing documentation burden significantly. These tools require active physician oversight — inaccuracies occur and notes must be reviewed before signing. Ensure any AI scribe vendor will sign a Business Associate Agreement; they handle protected health information.

Telehealth platform

If delivering any care virtually, you need a HIPAA-compliant video platform with a signed BAA from the vendor. Evaluate on: ease of use for patients, reliability, integration with your EHR and scheduling system, waiting room functionality, and any state-specific platform requirements that apply to your practice states.

Patient communication platform

Distinct from your EHR patient portal, a dedicated patient communication platform handles appointment reminders, two-way messaging, recall campaigns, and patient satisfaction surveys. This category has a meaningful impact on no-show rates and patient retention — both of which affect revenue directly.

Additional technology categories

  • Online scheduling — patient-facing real-time booking, ideally integrated with your EHR
  • Electronic prescribing — most EHRs include this; EPCS (Electronic Prescribing of Controlled Substances) requires two-factor authentication
  • Billing and RCM software — if managing revenue cycle in-house, evaluate separately from EHR
  • Reputation management — review solicitation, monitoring, and response tools; particularly important for direct-pay practices dependent on online patient acquisition
  • Email and productivity suite — use a professional domain email with HIPAA-compliant configuration and a signed BAA; standard consumer email is not appropriate for clinical communication
  • Phone system — VoIP systems provide flexibility, call routing, and after-hours coverage options suited to small practices

By practice model

Insurance-based
EHR selection should prioritize billing integration and claims management capabilities. Strong ICD-10 and CPT coding support, payer-specific claim scrubbing, and ERA posting are essential features.
Direct-pay
EHR billing complexity is lower; prioritize patient experience features — portal quality, online scheduling, secure messaging — and membership management if running a DPC or concierge model. Some EHRs are purpose-built for DPC practices.
Hybrid
Needs strong support for both insurance billing and direct-pay membership management. Evaluate whether a single EHR can handle both well before assuming it can.

04.3

Hiring & HR


You are now an employer — with all that entails.

Becoming a practice owner means becoming an employer, often for the first time. The clinical training that prepared you for independent practice did not include employment law, OSHA compliance, or the legal mechanics of hiring and termination. These are not areas where learning by experience is advisable.

Essential early positions

  • Medical assistant or clinical support — rooms patients, takes vitals, assists with procedures, manages clinical supplies; typically the first hire
  • Front desk and scheduling — patient check-in, scheduling, insurance verification, payment collection, phone management; requires excellent interpersonal skills and organizational discipline
  • Billing specialist — if managing revenue cycle in-house; experience is essential; poor billing costs far more than the salary savings of hiring inexperienced staff

Hiring process fundamentals

  • Write clear job descriptions — define responsibilities, performance expectations, and reporting structure before advertising
  • Check references thoroughly — speak to previous supervisors, not just the references the candidate provides
  • Skills test for key functions — give practical assessments for billing, scheduling, or clinical tasks as relevant
  • Conduct background checks — required for all healthcare positions; non-negotiable
  • Hire for attitude and cultural fit — train for specific skills; the inverse rarely works
  • Consider part-time or contract-to-hire arrangements — reduces early risk while volume is building

Your legal obligations as an employer

These obligations apply from the moment you make your first hire:

  • FLSA compliance — minimum wage, overtime requirements for non-exempt employees, and proper exempt versus non-exempt classification; misclassification is a frequent and costly error
  • I-9 verification — required for every employee within three business days of their start date; document carefully and retain records for the required period
  • ADA obligations — reasonable accommodation requirements apply; understand the interactive process before you face a request
  • Anti-discrimination compliance — Title VII, ADEA, and applicable state equivalents govern your hiring, management, and termination decisions
  • OSHA medical office standards — bloodborne pathogen exposure control plan, hazard communication standard, and emergency action plan are required for medical offices regardless of size

Contractor versus employee

The IRS and Department of Labor apply a multi-factor behavioral and financial control test to determine whether a worker is properly classified as an independent contractor or employee. Misclassification carries substantial penalties including back taxes, interest, and potential personal liability. Virtual assistants performing administrative tasks may legitimately be contractors; clinical staff almost never are. When in doubt, consult your CPA or employment attorney before making the classification decision.

HIPAA training obligations

Every employee must complete HIPAA privacy and security training within 30 days of hire and annually thereafter. Document all training completion — the documentation is as important as the training itself in the event of an OCR investigation.

State-specific employment law

Several states — California, New York, Illinois, Washington, and others — impose significantly more stringent employment requirements than federal law, including additional protected categories, stricter overtime rules, mandatory paid leave, and salary history restrictions. If you are opening in a high-compliance state, employment counsel consultation at the outset is worthwhile.


04.4

Common mistakes


Patterns that consistently derail new practices.

These are not theoretical risks. They are patterns observed repeatedly across practices that struggled — most of them preventable with preparation and the right guidance at the right time.

01

Starting credentialing too late

Most physicians underestimate the 90–150 day timeline and start applications after signing a lease. The result is months of open doors with zero insurance revenue. Start credentialing the moment your entity and NPI are established.

02

Underestimating startup capital requirements

The gap between estimated and actual startup costs is almost always larger than expected — build-out overruns, equipment delays, longer-than-projected ramp-up. Undercapitalization is the leading cause of early practice failure.

03

Choosing the wrong entity for future growth

A solo LLC that seemed right at formation becomes a liability when adding a partner or expanding to another state. Entity restructuring is expensive and disruptive. Make the decision with your five-year vision in mind, not just your current situation.

04

Signing a lease without proper representation

Physicians sign leases without tenant representation or legal review and miss TI allowances, accept unfavorable personal guarantee terms, and overlook exit provisions. A tenant’s representative typically costs nothing — they are paid by the landlord — and can recover multiples in negotiated concessions.

05

Selecting an EHR based on cost or sales demo alone

The cheapest system and the most impressive demo are rarely the same thing, and neither reliably predicts daily workflow fit. An EHR migration 18 months in costs far more — in time, money, and staff disruption — than a careful selection process upfront.

06

Misclassifying employees as contractors

Clinical and administrative staff who work regular hours, use your equipment, and follow your direction are employees — regardless of the label on the arrangement. IRS and DOL enforcement in this area is active, and the penalties are significant.

07

Skipping a formal HIPAA risk analysis

A general risk assessment is not equivalent to the HIPAA-compliant Risk Analysis required under 45 CFR §164.308. The absence of a documented, compliant risk analysis is one of the most common findings in OCR investigations — and one of the easiest to address proactively.

08

No partnership agreement before opening

Partnership disputes are common, expensive, and emotionally draining. A buy-sell agreement and clear governance documents established before the practice opens define the rules before there is anything to fight over. Established afterward, they rarely get done.

09

Never renegotiating payer contracts

Physicians who sign initial contracts and never revisit them leave 5–15% of potential revenue uncollected over the life of the contract. After 12–24 months you have claims data. Use it.

10

Treating marketing as optional

Excellent clinical care does not automatically generate patients — particularly for direct-pay practices. Physicians who do not invest in patient acquisition plateau at unsustainable volumes and never reach the financial outcomes that motivated them to open independently.

11

Insufficient cash reserves for the pre-revenue period

The months between opening and receiving consistent insurance reimbursement are the most financially precarious. Six months of operating expenses as reserves is a minimum; twelve months is significantly safer for most practice models.

12

Hiring for expediency rather than fit

The pressure to staff up quickly before opening leads to hires that create problems within months. A wrong hire in a small practice — particularly at front desk or in billing — affects patient experience, revenue integrity, and team culture disproportionately. Take the time to hire correctly.

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